Four elements contribute to the success of a movie at the box-office. They include good script, experienced director, professional publicist, and most importantly, the big name stars.
Wikipedia defines a bankable star to be an actor famous or
charismatic enough to be “capable of guaranteeing box-office success
simply by showing up in a movie”. It is common knowledge that a Will
Smith will sell any movie no matter how bad as long as he has his face
on the jacket.
In Nigeria, some movie stars have proven again and again that they
can guarantee return on investment as long as their faces adorn the
poster. They are Genevieve Nnaji, Omotola Jalade-Ekeinde, Omoni Oboli,
Funke Akindele and Nse Ikpe-Etim. Or how else could one explain the
success of box office hits like Mirror Boy, Ije, and Tango With Me all
having Genevieve Nnaji starring in them? And what about Figurine and
Anchor Baby which both starred Omoni Oboli as the lead actress?
Here, We take a look at Nollywood’s five bankable actresses, their earnings and what is possibly working for them.
1. Genevieve Nnaji
Topping the list of five is Genevieve Nnaji. Love or hate her, Genny
as she is fondly called, has a way with cinema audiences that make them
come back again and again for her movies.
So far, Genevieve’s starring in the movies has grossed over N83
million at the box office. Mirror Boy (described by the actress as her
first major film and the first to put her at the box-office) made N18
million, while Ije netted N60 million turning out to be Nigeria’s
highest grossing movie ever. But Genevieve had to share the money with
Omotola, who also acted alongside her. If the sharing formula is 50-50,
then Genevieve gets N30 million of the total gross.
Genevieve’s next movie, Tango with Me went on to make N35 million.
So, putting all the figures together, Genny remains at the head of the
pack. What seem to be working for Genevieve are her enduring power,
popularity and social media connection. The actress has been there for
over a decade and is still waxing stronger. Her wine seems to taste
better with age.
Another plus for Genny is her popularity. Genevieve is hugely popular
across Africa and most especially among the youths. Before now, she has
been very active on the social media especially Twitter. She even had
to put up a Facebook advert after reports emerged that some acts were
ahead of her there.
2. Omotola Jalade-Ekeinde
Next on the list is Omotola Jalade-Ekeinde with box-office gross of
N60 million. She made N24 million with Last Flight to Abuja, N6 million
from Private Storm and her N30 million share in Ije bring her total
earning to N60 million.
This year alone, no actress has made as much as N24 million from a
single movie; Funke Akindele would have done so with The Return of
Jenifa but the movie hit the box office in 2011.
Omotola, who was reported to have been paid N5 million by Tarila
Thompson all in the bid to make his movie a blockbuster, has been
described as the biggest box office actress of 2012. She recorded
successes back to back but it remains to be seen if she can pull off the
box office magic again with Amina and other movies coming in 2013.
Omotola has been an A-list actress even before Genevieve got her
first big break and so what has been working for her is the wise
investment in her brand. Her enduring presence and unceasing contact
with her fans via the social media has made her popular even in an
environment where a mother of four like her is not fashionable.
3.Funke Akindele
Surprisingly, the third person on the list is Funke Akindele, a young
lady who rose to fame in I Need To Know, a TV series, and went on to
earn a monstrous fame with Jenifa.
Funke is an unlikely candidate on this list. Now, how can one explain
that she is third on a list parading heavy weights like Omoni Oboli,
Nse Ikpe-Etim and Stephanie Okereke among others?
So far, Funke has made over N56 million, netting over N20 million in
2012 alone. In The Return of Jenifa, Funke netted N35 million. The movie
ran till February 2012. Her movie, Married but Living Single made N9.9
million while Maami made N11 million. The actress is on her way to
another cinema glory with a movie, A Wish. Let’s hope she will be able
to wave the magical wand again and create a box-office success.
For Funke who recently got married, the plus factor for her is her
huge popularity among the masses and elites. Her movie, Jenifa cuts
across all social groups with the street parlance in it becoming the
mode of communication in social gathering. And as an icing on the cake,
Funke has moved upscale, she is now the toast of events organized by the
rich and not so rich. Her box office credibility transcends the cinema
as all DVDs parading her face turn into gold.
4. Omoni Oboli
Omoni Oboli, who is still largely unknown to those who don’t patronise
the cinema and social media, is fourth on the list. She is a silent
achiever. Before the trio of Genevieve, Omotola and Funke even dreamt of
hitting the box office, Omoni Oboli already took the lead. Figurine,
her first box office appearance made N13 million while her second
effort, Anchor Baby made N18 million bringing her total earning to
N31million.
Omoni’s strength is her exclusivity and knack for quality. It is a
known fact that if the project is not big and ambitious, Omoni might not
do it. The disadvantage of that is, despite her box office credibility,
Omoni is still unknown in areas where there is no access to cinemas.
Perhaps, that is the reason she tries to make up with the red carpet
presence.
For now, the exclusivity is working for Omoni; perhaps her new movie,
Broken and other works will introduce a new twist. One other thing that
should not be forgotten is the unprecedented publicity of Anchor Baby
in 2010. The film also had Omoni at the forefront of meeting and
greeting of fans at the cinemas.
5. Nse Ikpe-Etim
The fifth slot belongs to Nse Ikpe-Etim. She seems to be the latest
sensation in big budget movies. In Mr and Mrs, Nse was a delight, her
performance was a reference point and it was a hook that kept drawing
people to the cinema while the movie was there.
Mr and Mrs made N6 million while another of her film, Phone Swap made N20 million, making a total of N26 million.
Too early for Nse to cement her place, as she hasn’t done N15 million
back-to-back but one thing the actress has made clear is that she has
intention of doing that. The leading four acts should be afraid of Nse
because her strength lies in her pure acting talent.
Nse is born to act, deemed to be unnecessarily assertive a times, but
you can’t accuse her of not knowing her lines. And she pushes her
movies with virgour, moving from one cinema to the other.
However, Nse should watch it as many have accused her of being too
‘self-conscious’, a term casually used for budding stars who have
‘over-hyped’ impression of themselves as this could alienate fans who
make the box-office count.
Rita Dominic and Stephanie Okereke
Rita Dominic and Stephanie Okereke should readily make the list but
they haven’t appeared at the cinemas more than once. Hopefully, Rita
will break into the list with The Meeting, Lion of 76 and Street of
Calabar while Stephanie already had N10 million under her belt with
Through the Glass.
Of course, there are exceptions to the rules. A bankable star makes
easier the job of a producer; the absence of one, however, is not a
ready-made doom for a movie as Avatar and Slumdog Millionaire (both
global box office hits) have shown. But if one would take a risk or err,
it’s better to err on the part of caution.
source :Queen golden
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The Young talented artist was in West London today where he met teh
Cameroun international footballer and 3 times African Footballer of The
Year winner, Samuel Eto’ who currently plays for Chelsea football Club….
i think they are noth having nice time together
